The Content Strategist as Digital Curator

Feb 13, ’12 11:44 AM

The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I’ve watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can’t help but ask what is it about this word that deserves redefinition for the web?

Curation has a distinguished history in cultural institutions. In galleries and museums, curators use judgment and a refined sense of style to select and arrange art to create a narrative, evoke a response, and communicate a message. As the digital landscape becomes increasingly complex, and as businesses become ever more comfortable using the web to bring their product and audience closer, the techniques and principles of museum curatorship can inform how we create online experiences—particularly when we approach content.

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Interaction Design and Emotional Wellbeing

Feb 11, ’12 4:31 PM

Emotional wellbeing is a crosscutting concern that touches many aspects of our daily lives and has an impact across the lifespan.

The World Health Organization has concluded that emotional wellbeing is fundamental to our quality of life. It enables us to experience life as meaningful and is an essential component of social cohesion, peace and stability in the living environment [21]. This workshop will bring together a diverse community to consolidate existing knowledge and identify new opportunities for research on technologies designed to support emotional wellbeing. The workshop will examine uses of technology in mental health settings, but will also consider the importance of emotional needs in physical healthcare and wellbeing more generally. The design of technology to provide social support and to extend traditional care networks will be key workshop themes.

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The rise of co-creative consumers : user experience sharing behaviour in online communities

Jan 25, ’12 7:06 PM

This thesis examines consumer initiated value co-creation behaviour in the context of convergent mobile online services using a Service-Dominant logic (SD logic) theoretical framework.

It focuses on non-reciprocal marketing phenomena such as open innovation and user generated content whereby new viable business models are derived and consumer roles and community become essential to the success of business. Attention to customers. roles and personalised experiences in value co-creation has been recognised in the literature (e.g., Prahalad & Ramaswamy, 2000; Prahalad, 2004; Prahalad & Ramaswamy, 2004). Similarly, in a subsequent iteration of their 2004 version of the foundations of SD logic, Vargo and Lusch (2006) replaced the concept of value co-production with value co-creation and suggested that a value co-creation mindset is essential to underpin the firm-customer value creation relationship. Much of this focus, however, has been limited to firm initiated value co-creation (e.g., B2B or B2C), while consumer initiated value creation, particularly consumer-to-consumer (C2C) has received little attention in the SD logic literature. While it is recognised that not every consumer wishes to make the effort to engage extensively in co-creation processes (MacDonald & Uncles, 2009), some consumers may not be satisfied with a standard product, instead they engage in the effort required for personalisation that potentially leads to greater value for themselves, and which may benefit not only the firm, but other consumers as well.

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Sheer curation

Jan 4, ’12 12:54 AM

Sheer curation is an approach to digital curation where curation activities are quietly integrated into the normal work flow of those creating and managing data and other digital assets.

The word sheer is used to emphasize the lightweight and virtually transparent nature of these curation activities. The term sheer curation was coined by Alistair Miles in the ImageStore project, and the UK Digital Curation Centre’s SCARP project. The approach depends on curators having close contact or ‘immersion’ in data creators’ working practices.

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