Tag Emotion

Ten Ways to Design for Disgust, Sadness, and Other Enjoyments: A Design Approach to Enrich Product Experiences with Negative Emotions

This paper describes a design approach that methodically uses negative emotions to add engagement, refreshment or meaning to situations that are generally boring or empty, and to make use of the specific effects of negative emotions on attitude to stimulate people in activities that they would otherwise not engage in.

This paper demonstrates how designers can enrich user experiences by purposefully involving negative emotions in user-product interaction. This approach is derived from a framework of rich experience, which explains how and under what circumstances negative emotions make a product experience richer and enjoyable. The approach consists of three steps, where the designer decides 1) which negative emotion is most appropriate for the user context; 2) how and when this emotion is best elicited; and 3) which protective frame is most appropriate to use and in what way it is applied to the product concept. Ten experience qualities were developed that offer prefabricated combinations of these steps, which are intended to lower the threshold of using the approach. The steps for these qualities are described, and each is briefly discussed. Lastly, the applicability of the approach in design is demonstrated by showing six examples of how the qualities have been used to generate concrete product concepts. Reflecting on the approach, we conclude that negative emotions are a viable and interesting starting point for creating emotionally rich product experiences.

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Faces of product pleasure: 25 positive emotions in human-product interactions

Positive emotions differ both in how they are evoked and in how they influence usage behaviour. Designers can use the set of 25 positive emotions to develop their emotional granularity and to specify design intentions in terms of emotional impact.

The study of user emotions is hindered by the absence of a clear overview of what positive emotions can be experienced in human-product interactions. Existing typologies are either too concise or too comprehensive, including less than five or hundreds of positive emotions, respectively. To overcome this hindrance, this paper introduces a basic set of 25 positive emotion types that represent the general repertoire of positive human emotions. The set was developed with a componential analysis of 150 positive emotion words. A questionnaire study that explored how and when each of the 25 emotions are experienced in human-product interactions resulted in a collection of 729 example cases.

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