Tag Motivation

Facilitating Customer Involvement in Collaborative Online Innovation Communities

One of the consistent themes in prior literature on innovation success and failure concerns the need to understand customer and market needs.

To intensify the new product and service development process, companies have to admit that they need to be enriched by new external knowledge outside the company. Utilising customers’ or potential customers’ creativity and innovation capability has a lot of potential in new product development and service design. The open innovation (OI) concept, lead-user literature as well as value cocreation literature provide interesting possibilities to companies to improve their innovation processes by utilising the customer community creativity. Collaborative online innovation communities can maximise users’ innovation potential by enabling collective thinking, which is superior to the ideas of individual users.

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Motivating, Influencing, and Persuading Users

Since the advent of modern computing in 1946, the uses of computing technology have expanded far beyond their initial role of performing complex calculations.

Computers are not just for scientists any more; they are an integral part of workplaces and homes. The diffusion of computers has led to new uses for interactive technology; including the use of computers to change people’s attitudes and behavior—in a word: persuasion. Computing pioneers of the 1940s probably never imagined computers being used to persuade.

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